Calling a thing by its name does not mean the name     becomes the thing.                       
                                              ( J.Krishnamurthy)
                                                                                      Illustration ( By Berne ):-

When a child looks at a bird, he looks at its splendid colours, the texture of its feathers, its surprised movements, its cooing and the whole spectrum of events delights him.
Then comes along Father who must intervene in the son's own interests and tell him that this is a robin, that is a swallow and that he had better know the difference.
No sooner than this lesson on nomenclature is imparted than the boy stops to see the bird and becomes obsessed with the word. He starts comparing things and the joy of direct perception is lost.

So, to look at a thing , look at it without the word coming in between.